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In this episode, Jason and Grant interview the inimitable Dr. Howard Farran.


Episode 7

Interview with Howard Farran, DDS, MBA, MAGD

A practicing dentist with more than 25 years of clinical experience, as well as a noted international speaker on faster, easier, more efficient dentistry, Dr. Farran received his Bachelor’s Degree from Creighton University, and in 1987, he graduated from the University of Missouri – Kansas City School of Dentistry. Dr. Farran later went on to earn his MBA from Arizona State University in 1999. Dr. Farran has also earned his MAGD and DICOI, and is currently on the faculty of the Arizona School of Dentistry and Oral Health.

Dr. Farran has received the Arizona Public Health Dentist of the Year Award in 1995 by the Arizona Office of Dental Health; and the Arizona Award in 1989 from the Arizona State Dental Association for outstanding contributions made to the profession of dentistry for his efforts to fluoridate the water of Phoenix.

Dr. Farran is the Founder and CEO of Farran Media, LLC, the parent company of Dentaltown.com, Dentaltown Magazine, as well as the Townie Meeting properties. In 1999 he launched Dentaltown.com – an online community of more than 160,000 dental professionals all over the globe! Culling important and timely information from the conversations on Dentaltown.com, Dentaltown Magazine is a leading publication for the dental profession and is distributed to over 120,000 dentists in more than 40 countries each month.

While very successful, Howard has yet to invest in a quality headset – we will needle him about that!

Howards fluoride debate:



His approach to debate is partly fact-based but partly emotion-based.

Heuristics!  http://en.wikipedia.org/wiki/Heuristic

Naturalistic fallacy!  http://www.fallacyfiles.org/adnature.html


Fluoride is naturally occurring and has been found to be quite successful in preventing cavities.

He wants his own grenades – the right to bear arms!  😉

80% of people are inherently good.  20% are bad and/or sociopathic.  Give people a chance to be good and they will.

Group think; Birds flying in a V…

News now vs news then and how that relates to people, behavior, opinions.

Echochambers prevalent now.

Open access journal controversy:


Government sponsored research should be immediately available online.

Information available now is monumentally more than ever.

Cognitive Dissonance!

You cannot please everyone.

50% of patients choose on price.

50% choose on relationship/respect/trust.

Discussion about online access of information – some good, some woo!

Dentaltown has over 200 online dental classes.  Internationally this is having a profound impact on improving the quality of care.

The ups and downs of being a pioneer.

Amalgam/mercury debate and discussion.

Mercury from human creation creates 6% of mercury in atmosphere…

Dopamine and Serotonin!

Howard’s ironman training is going really well.  Very impressive how far he has come.

Beer of choice: Fat tire.  (Howard does not currently drink alcohol right now).


A real pleasure talking with Howard!

@HowardFarran on twitter